Marketing & Digital Design O.E.C.

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Minimum Requirements for Marketing & Digital Design Occupational Endorsement: 16 credits

Students must earn a C- grade or better in each course.

Credits
General University Requirements
Complete the general university requirements.
Occupational Endorsement Requirements
Complete the occupational endorsement requirements.
Marketing & Digital Design Program Requirements
Complete the following:
ABUS F154Human Relations3
ABUS F175Customer Service3
ABUS F199Business Practicum1
ABUS F260Marketing Principles3
ABUS F263Public Relations3
or ABUS F274 Business in the Digital World
ABUS F265Emerging Marketing Trends3
Total Credits16

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Admission Requirements

Complete the following admission requirements:

  • Be at least 16 years old by the first day of the semester in which you are admitted.

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Roadmaps

Roadmaps provide suggested semester-by-semester study plans for programs and are based on full-time enrollment, unless otherwise specified.

  • This roadmap should be used in conjunction with regular academic advising sessions. All students are encouraged to meet with their advisor or mentor each semester.
  • Certain courses and milestones must be completed in the specified semester to ensure on-time graduation.
  • Transfer credits may affect the roadmap.
  • Requirements, course availability, and sequencing may change.
  • Courses marked with (*) are recommended.
First Year
FallCreditsSpringCredits
ABUS F175203ABUS F154203
ABUS F260203ABUS F199201
Complete one of the following:203ABUS F265203
 
 
 9 7
Total Credits 16

Footnote Definitions

General Education Requirements Degree Requirements Program & Other Requirements
1--Communication 8--Alaska Native-themed 20--Program Requirement
2--Arts 9--Communication 21--Capstone Requirement
3--Humanities 10--Computation 22--Concentration Course
4--Social Sciences 11--Ethics 23--General Elective
5--Additional Arts, Humanities or Social Sciences 12--Humanities 24--Minor Course
6--Mathematics 13--Human Relations 25--Upper Division
7--Natural Sciences 14--Humanities or Social Sciences 26--Program Elective
15--Library & Information Research
16--Mathematics
17--Natural Sciences
18--Other
19--Social Sciences

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Learning Outcomes

Learning Outcomes are specific, measurable statements that define the knowledge and skills students will gain by the end of the program.

Graduates of this program will be able to:

  • Develop a basic understanding of the fundamental concepts of entrepreneurship, business planning, and functional activities of conceiving, opening, and managing a small business and then applying these to develop a viable business plan
  • Students develop intellectual and practical skills across the curriculum, including inquiry and analysis, critical and creative thinking, problem solving, written and oral communication, information literacy, technological competence, and collaborative learning
  • Design, implement, and assess marketing strategies and campaigns that effectively address contemporary market challenges, leveraging both traditional and digital marketing tools, while staying informed about and adapting to evolving marketing trends