Marketing & Digital Design O.E.C.
Minimum Requirements for Marketing & Digital Design Occupational Endorsement: 16 credits
Students must earn a C- grade or better in each course.
Credits | ||
---|---|---|
General University Requirements | ||
Complete the general university requirements. | ||
Occupational Endorsement Requirements | ||
Complete the occupational endorsement requirements. | ||
Marketing & Digital Design Program Requirements | ||
Complete the following: | ||
ABUS F154 | Human Relations | 3 |
ABUS F175 | Customer Service | 3 |
ABUS F199 | Business Practicum | 1 |
ABUS F260 | Marketing Principles | 3 |
ABUS F263 | Public Relations | 3 |
or ABUS F274 | Business in the Digital World | |
ABUS F265 | Emerging Marketing Trends | 3 |
Total Credits | 16 |
Admission Requirements
Complete the following admission requirements:
-
Be at least 16 years old by the first day of the semester in which you are admitted.
Roadmaps
First Year | |||
---|---|---|---|
Fall | Credits | Spring | Credits |
ABUS F17520 | 3 | ABUS F15420 | 3 |
ABUS F26020 | 3 | ABUS F19920 | 1 |
Complete one of the following:20 | 3 | ABUS F26520 | 3 |
ABUS F274 (*) | |||
9 | 7 | ||
Total Credits 16 |
Footnote Definitions
General Education Requirements | Degree Requirements | Program & Other Requirements |
---|---|---|
1--Communication | 8--Alaska Native-themed | 20--Program Requirement |
2--Arts | 9--Communication | 21--Capstone Requirement |
3--Humanities | 10--Computation | 22--Concentration Course |
4--Social Sciences | 11--Ethics | 23--General Elective |
5--Additional Arts, Humanities or Social Sciences | 12--Humanities | 24--Minor Course |
6--Mathematics | 13--Human Relations | 25--Upper Division |
7--Natural Sciences | 14--Humanities or Social Sciences | 26--Program Elective |
15--Library & Information Research | ||
16--Mathematics | ||
17--Natural Sciences | ||
18--Other | ||
19--Social Sciences |
Learning Outcomes
Learning Outcomes are specific, measurable statements that define the knowledge and skills students will gain by the end of the program.
Graduates of this program will be able to:
- Develop a basic understanding of the fundamental concepts of entrepreneurship, business planning, and functional activities of conceiving, opening, and managing a small business and then applying these to develop a viable business plan
- Students develop intellectual and practical skills across the curriculum, including inquiry and analysis, critical and creative thinking, problem solving, written and oral communication, information literacy, technological competence, and collaborative learning
- Design, implement, and assess marketing strategies and campaigns that effectively address contemporary market challenges, leveraging both traditional and digital marketing tools, while staying informed about and adapting to evolving marketing trends