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Minimum Requirements for an Entrepreneurship & Innovation Occupational Endorsement: 16 credits

Students must earn a C- grade or better in each course.

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Learning Outcomes are measurable statements that describe knowledge or skills achieved by students upon completion of the program.

Students graduating from this program will be able to:

• Develop a basic understanding of the fundamental concepts of entrepreneurship, business planning, and functional activities of conceiving, opening, and managing a small business and then applying these to develop a viable business plan
• Design, implement, and assess marketing strategies and campaigns that effectively address contemporary market challenges, leveraging both traditional and digital marketing tools, while staying informed about and adapting to evolving marketing trends
• Demonstrate an understanding of foundational business concepts related to, marketing, accounting, finance, management, and human resources
• Demonstrate knowledge of the concepts, techniques, and practices in the management of personal and business finances and financial institutions
• Analyze, evaluate, and apply legal principles and regulations to address business, employment, and real estate issues, ensuring ethical and legal compliance while making informed decisions
• Demonstrate an understanding of accounting practices and financial statements related to a business